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🌐 Algorithm Monitor / week 2026-W21

google search central0 search engine land10 search engine roundtable0 search engine journal20 whitespark blog0 brightlocal blog0 reddit seo44 dfs volatility self1 semrush sensor0 mozcast0

Synthesis pending — First synthesis fires Monday 2026-05-25 08:00 ET via Darko_Algo_Weekly_Scanner. Raw collection live now.

Recent signals

DFS Self-volatility Baseline DFS snapshot across 24 brand intel files 2026-05-23
Search Engine Journal Google I/O Didn’t End SEO. The Risk Is Somewhere Else via @sejournal, @MattGSouthern 2026-05-23
Reddit r/bigseo External links disappeared in search Console 2026-05-22
Search Engine Land The latest jobs in search marketing 2026-05-22
Search Engine Land What makes a brand machine-readable in AI search 2026-05-22
Search Engine Land OpenAI expands Ads Manager Beta with new budgeting and geo targeting controls 2026-05-22
Search Engine Journal 3 Unrelated Stories About AI & Writing Tell The Same Story via @sejournal, @gregjarboe 2026-05-22
Search Engine Land Organic traffic is still worth tracking — just not all of it 2026-05-22
Search Engine Land Velocity: What the Googlers not on stage said at I/O 2026 2026-05-22
Reddit r/SEO The New Google Home Page [Google I/O] 2026-05-22
Search Engine Land ‘Fix everything’ is the wrong SEO strategy 2026-05-22
Search Engine Journal Google Launches Core Update Amid I/O AI Search Overhaul – SEO Pulse via @sejournal, @MattGSouthern 2026-05-22

SOP Categories — what's being scored

⚙️ Technical SEO [w=8]
HTTPS, sitemap, robots.txt, GSC verified, GA4 wired, IndexNow key, CWV (LCP/CLS/INP/VSI).
📝 On-Page Content [w=7]
TLDR brand-led, 2-3 sentence rule, em-dash purge, 45-50 internal links peak, anchor mix 38/20/4/24/14.
🧬 Schema & AIO [w=7]
Connected @graph (Org/Site/Page/Breadcrumb/Service/FAQ/HowTo/Person), Wikidata sameAs, Quick Answer first 40 words, Speakable.
♿ ADA / Accessibility [w=4]
WCAG AA sampled per page TYPE (home/hub/svc/city/blog/about/contact/a11y), not just 2 templates.
📚 Content Volume [w=6]
Cities × services pages built, blog count vs 104-week plan, About/Contact/Privacy/Terms present.
📍 Local / GBP [w=9]
Categories, attributes, services, photos 30+, posts last 14d, review velocity 90d, reply rate ≥80%.
🔗 Citations & NAP [w=4]
75-target per location vs ordered count from Master Citations sheet.
☁️ Cloud Stacks [w=5]
16-platform weekly, MinHash <0.30, 8+ platforms/4wk, outbound editorial citations.
⏰ Scheduling [w=3]
Autoposter status, freshness drip, weekly stack cron, GBP service push staged.
📈 Search Performance [w=6]
GSC clicks/impressions trend, GBP calls/directions, AIO citation count.
🧠 Behavioral Signals [w=5]
Local-pack CTR, dwell time post-click, pogo-stick rate, GBP action rate (calls+directions+clicks per impression).
👑 Brand SERP / KP [w=4]
Knowledge Panel status, Wikidata entry presence, sameAs coverage. KP brands 2.8x more AI-cited.
✋ E-E-A-T Proofs [w=5]
First-person geo-tagged photos, author bio pages, real credentials, sourced quotes. Aug 2025 Spam+Reviews hammer thin.
🎥 YouTube Channel [w=3]
Channel claim, brand handle, 5+ short videos per (city × service), transcripts, chapters, ImageObject thumbnails.
🖼️ Image SEO Depth [w=3]
EXIF geo-tag, ImageObject schema (caption/creator/contentUrl/width/height), <200KB, descriptive filename.
🛡️ Local Service Ads [w=2]
Per-brand fit check (license/category/coverage/insurance/background). Evaluate gate; failing brands auto-N/A.
💎 Helpful Content Health [w=4]
Thin-page detector: <400 words, <2 H2, <5 entities, no original images, no first-person voice. Audit legacy.
💡 Information Gain [w=5]
% unique sentences vs cluster siblings via MinHash. March 2026 algo signal — rewards new info vs templated rehash.
🤖 Anti-AI Filter [w=4]
Stylometric audit: perplexity-burstiness, transition-word density, sentence-length variance, em-dash/colon ratio.
🔍 Indexed vs Submitted [w=4]
GSC pull. If >5% submitted-but-not-indexed, HCC classifier is rejecting pages. Direct suppression signal.
🗣️ Reddit + Forum Citations [w=2]
Per-brand monthly firsthand-citation counter. Reddit, Quora, niche forums.
📊 Market Intelligence (DFS) [w=0]
DFS-fed: SERP positions, Local Pack monitor, competitor delta, keyword opportunities, backlink intel, SERP feature presence, AIO citation tracker.
🌐 Algorithm Monitor [w=0]
Weekly Mon 8am ET scan of 10 sources, Haiku synthesis, per-brand impact map.